Matrix Applications proudly sponsored FinTech B2B Marketing Community's CMO Roundtable and Networking Event at our headquarters in New York City on October 5th, 2023. The experience offered a valuable opportunity for industry leaders to engage and share insights on recent marketing trends.
The exclusive in-person experience enabled attendees to delve into discussion around today’s challenges and the future of marketing. We explored topics including the evolving customer journey, data-driven strategies, omni-channel mastery and the exciting impact of artificial intelligence (AI).
"Matrix Applications is grateful for the opportunity to have sponsored and hosted this memorable event, bringing together industry leaders with a passion for marketing and fintech. We extend our sincere thanks to everyone who helped organize the event as well as the attendees for participating in the discussion and networking," shared Stephen Mellert Head of Business Development at Matrix Applications.
4:00PM-4:30PM: Unwind and connect during our registration and networking session. Experience a delightful coffee tasting, sponsored by Pick Me Coffee, that promises to invigorate your senses.
4:30PM-4:45PM: A warm welcome awaits as we kick off the event, proudly presented by the FinTech B2B Marketing Community, Matrix Applications and Pick Me Coffee!
4:45PM-5:30PM: Brace yourself for a dynamic roundtable discussion led by visionaries in the field. Delve into emergent industry trends and innovative community development initiatives.
5:45PM-7:00PM: The conversations continue over networking drinks on our scenic terrace. Forge valuable connections while soaking in the stunning cityscape.
The discussion was led by the Founder of FinTech B2B Marketing Community, Payal Raina, Head of Global Marketing at Torstone Technologies, along with the North American Co-Chairs, Francine Lecompte Gittins, Principal at Digitally Nimble, and Marcel Chambers, Global Head of Client Development at Chartis Research. The event logistics were spearheaded by Colleen Judge, Head of Marketing at Matrix Applications and Head of Memberships for the North America Chapter of FinTech B2B Marketing Community.
The FinTech B2B Marketing Community brings together a community of specialist B2B marketers from the financial services and technology industry. It provides its members with a unique platform to build and grow a network of marketing professionals, share insights and best practices, to train, learn and develop marketing careers through the mentoring program in the niche sector that is FinTech.
Matrix Applications is a New York-based fintech service bureau that offers a suite of collateral management, margining and clearing systems for institutional fixed income trading and equities securities lending. We are a team of capital markets and systems professionals delivering financial technology solutions to institutional firms since 2000. We work hands-on with our clients to identify an optimal mix of services to best fit their needs, from systems to back-office operations assistance. With in-house and offshore developers, we provide our clients with the right solution at the right price. Comprised of industry veterans and financial professionals, we leverage our extensive technical experience, a deep network across the finance industry and a team of ops, regulatory and legal gurus to deliver bespoke managed services for firms big and small.
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